Collectible Guitar MayJun16 | Page 9

FROM ONE COLLECTOR TO ANOTHER... PIVOTAL… You’ve most likely noticed a different look on the cover of this issue of Collectible Guitar COLUMNS magazine. Yes, we have a new logo and yes, we have a new layout, but the changes we’ve made go far beyond the look and feel of the magazine. We’ve introduced a range of interactive elements that transform the printed pages into a digitally enhanced environment that is designed to come alive for our readers. Layar is a free app for iOS and Android, and functions like face recognition software for print pages. Once you’ve downloaded the app 18 | ASK SKIP (see Page 12 for details), simply scan pages 27 | KEEP IT SIMPLE: FENDER CHAMP AMPS where you see the Layar icon to reveal the 38 | PEDAL SNAPSHOT eye. From product demos, to gear reviews, to 42 | QUIRKY VINTAGE experience into a rich media extravaganza– layers of content that are hidden to the naked guitar lessons, Layar turns the traditional print thanks to the mobile devices our readers tend 52 | FRETBOARD LESS TRAVELED to have nearby as they read our magazines. 54 | PAWNSHOP PRIZE We’re also excited to announce the Sweetwater Mobile Marketplace, which provides an appfree digital alternative to connect with the GEAR REVIEWS second largest MI retailer in America. This page features photos and short URLs to the respective product pages for all the gear that Sweetwater carries in each issue of Collectible Guitar. What won’t be changing is the enthusiasm and commitment of our staff and writers to share our passion for the gear and music we get to make with it! 10 | AMALFITANO PAF PICKUPS Lord Bless Ya! 14 | FENDER THE EDGE GUITAR + AMP Bruce & Judy The Cast Publisher + Editor: Bruce Adolph Vice President: Judy Adolph Layout + Production: Matt Kees CTO + Art Director: Doug Doppler Customer Experience: Brian Felix Director of Advertising: Steve Sattler Advertising Sales: Drew Adolph The Details ©2016 Collectible Guitar published by Adolph Agency, Inc. May  June 2016 CollectibleGuitar.com CollectibleGuitar.com AdolphAgency.com [email protected] [email protected] [email protected] [email protected] [email protected] 9