Cold Link Africa September 2022 | Page 22

Citrus Growers Association – latest updates By the Citrus Growers Association | Justin Chadwick The World Citrus Organisation ( WCO ) goes from strength to strength .
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Citrus Growers Association – latest updates By the Citrus Growers Association | Justin Chadwick The World Citrus Organisation ( WCO ) goes from strength to strength .

Recently the WCO steering committee met to discuss and agree on the strategic objectives for the next two years . It is encouraging to see the increased level of interest , and the growth in membership .

Membership is based on two tiers – the first tier is country or state ( USA ) membership , and the second tier is individual country membership . To learn more about membership please look at the WCO website www . worldcitrusorganisation . org
As the platform for dialogue and action for the global citrus community , the WCO is future building the citrus sector . In a world with quickly changing marketplaces and with the sector facing the ever-increasing threat of climate change , the WCO is building the global citrus sector ’ s ability to withstand and continue to grow as a forward-thinking sector for both the fresh and processed categories .
The WCO is future building the citrus sector to :
• Connect stakeholders for a global citrus community .
• Engage citrus stakeholders in policy and market developments .
• Share citrus sector information in knowledge exchange exercises .
• Better place citrus as a leading and competitive fruit category .
• Promote citrus consumption .
Global citrus community : The WCO is fostering a truly global citrus community
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where stakeholders in both the fresh and processed citrus categories can discuss and exchange ideas and information on common issues affecting the citrus sector throughout the world .
Global citrus collaboration : The WCO is uniting stakeholders within the global citrus community for better collaboration . Enhancing collaboration and cooperation between citrus partners at a global level
will more effectively help address issues of common concern for the benefit of the sector collectively and in an efficient manner .
Global citrus identity : In recent years , other fruit categories have successfully positioned themselves on supermarket shelves , leading to sustainable growth in product demand and supply . The citrus sector must now move quickly if it is to retain its place as a major fruit category . CLA

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