I ’ m privileged to speak to hundreds of HVAC & R installation businesses every month . When I ask them how they ’ re growing their business , many look at me blankly . Turns out that for lots of business owners in our industry , their approach to growth often involves staring helplessly at the phone and hoping it will ring .
In considering how you ’ re hoping to grow your business , it ’ s important to accept a simple truth – the time you spend on growing your business directly translates to how it grows .
If the story above sounds familiar , don ’ t
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worry . Instead , let ’ s explore what you can do differently today that can help you grow your business tomorrow .
1 . ASK YOUR CUSTOMERS
When thinking about growth , it ’ s new customers that spring to mind . But did you know it can cost up to five times more to acquire a new customer vs retaining an existing one ? An average ServCraft installer has 700 customers on their database . Do you know how many are on yours ? Imagine you could find out if there ’ s something you could do for them ? You can – just ask !
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A WhatsApp broadcast list holds 256 people . A group holds 512 . It takes less than 30 minutes to get your customers into multiple lists and then you can easily talk to them . Marketing automation companies like mailchimp . com ( US ) or everlytic . com ( South Africa ) allow you to send personalised emails and texts to your customers and offer cheap or free versions to get you started .
Whether you ’ re checking in , asking for referrals , sharing a promotion or offering a new product or service , asking your existing customers is the quickest and cheapest way to find new business . Do it now !
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When thinking about growth , it ’ s new customers that spring to mind . But did you know it can cost up to five times more to acquire a new customer vs retaining an existing one ? |