EVENTS AND EXHIBITIONS
INCORPORATING COLD CHAIN
From left: James Lonsdale (national fresh produce manager at Spar), Louis de Kock (Wildeklawer Farming),
Benjie Meltzer (co-founder and chief technical officer at Aerobotics), Wessel Lemmer (senior agriculture
economist at Absa), and Aart van den Bos (secretary and treasurer at Soil & More Foundation) during the
Landbou Weekblad round table.
manage the sale to the benefit of all parties.
To strengthen the fight against global warming,
electronics software evaluates the carbon footprint
of the supply chain from source to destination.
Connell is passionate about the exciting
opportunities on the horizon: “Leave the
flat-earth society and enter the round-world
community — in other words, step beyond your
comfort zone.” He also alleviated fears about
the impact of irradiation on food safety. At
the energies (below 10kGy) used in irradiation,
there are no toxicological, microbiological, or
nutritional problems.
Dr Johan van Deventer, managing director
of Freshmark, did not give any false impressions
about the many challenges in the supply
chain to trade fresh produce in the rest of
The main conference hall was filled to capacity on opening day.
Africa. With 20 years of experience and 223
stores in African countries (outside South
Africa), Van Deventer was confident that
Africa is the place to be. “It is different, risky, full
of unexpected surprises, can be costly, needs
a special approach, and is very exciting. It
certainly is not meant for the fainthearted.”
EXHIBITION
When not at the workshops or in the conference
hall, delegates visited the exhibition to interact
with the many service providers or network with
fellow delegates.
Any role player in the fresh produce industry
who did not attend the PMA 2017 conference,
missed a valuable opportunity to join today’s
leaders and those of the future. CLA
The PMA conference remains a highlight on the calendar of growers, retailers,
and distributors of fresh produce in South Africa.
COLD LINK AFRICA • November | December 2017
www.coldlinkafrica.co.za
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