Cold Link Africa March/April 2021 | Page 27

INCORPORATING COLD CHAIN
EVENTS AND EXHIBITIONS

Co-located industry trade show set to proceed in November

IFAT Africa , analytica Lab Africa and food & drink technology ( fdt ) Africa are confirmed to be hosted in November this year .

Messe Muenchen South Africa ,

presenters of the co-located events , are gearing up to
The measures will align local and international Covid-19 safety measures throughout exhibition areas , forum
marketing efforts to their prospective customers via an integrated digital marketing solutions package . This
A new highlight at IFAT Africa will be the Renewable Energy Zone – Powered by IFAT , which will present solutions and
present the three events in a mega
areas , catering areas and transport ,
will enable exhibitors to develop and
opportunities across the key renewables
co-located trade show at the end of
with new approaches to managing
maintain market awareness and industry
sectors . These include solar , wind ,
this year .
venue capacity , ventilation , staff
networking from the time that they sign
hydropower , biomass and biowaste
The three events traditionally co-
safety training , contact tracing and
up to participate .
technologies and services .
located , giving industry stakeholders
disinfection of stands .
IFAT Africa , food & drink technology
analytica lab Africa is the only trade
access to networking and markets
Scheepers says that while virtual
Africa and analytica Lab Africa , to
fair for laboratory technology , analysis ,
across their integrated sectors , has been
events have proven beneficial in
be staged at Gallagher Convention
biotechnology and diagnostics in South
rescheduled from mid-2021 , and will be
connecting delegates throughout
Centre , Johannesburg , will highlight the
Africa .
hosted in South Africa in November .
lockdown , nothing offers the full-sensory
synergies and address the challenges
food & drink technology Africa ( fdt
Suzette Scheepers , CEO of Messe
experience required for business
across the water and wastewater , food
Africa ), presents food and beverage
Muenchen South Africa , says : “ Out of
development and decision-making as
and beverage processing , laboratory
manufacturing solutions from innovative
an abundance of caution , we have
in-person exhibitions do . “ Many business
and analytical industries .
developments for resource conservation
postponed these trade shows from July
partnerships begin as encounters on the
IFAT Africa is the leading trade fair for
to raw materials , through to processing ,
2021 , to 2-4 November 2021 . This will
exhibition floor or over lunch . Therefore ,
water , sewage , refuse and recycling in
filling and packaging machines .
allow us time to implement global best
practice health and safety measures ,
and design exhibition area layouts
that enable in-person networking while
still maintaining the required social
distancing ,” she says .
we are bringing back the real-life event to help pan-African and international stakeholders get back to business .”
A comprehensive marketing strategy has been designed and is already being implemented to support exhibitors ’
Southern Africa , featuring solutions from around the world and a high-calibre forum programme addressing trends , challenges and solutions from the water , sewage , refuse and recycling sectors .
For further information visit any of the dedicated websites : www . ifat-africa . com www . analytica-africa . com www . fdt-africa . com CLA

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