NEWS
INCORPORATING COLD CHAIN
New MD for Bitzer SA
and Nigeria
his working career at a medium-sized more consistent performance at a lower
from Bernhard Blaeser as managing enterprise based in the city of Dresden, lifetime cost. In our market, that brand is
director of Bitzer Kühlmaschinenbau Germany and gained experience in Bitzer,” he says.
(SA) and Bitzer Nigeria as of 1 May 2019. project management and technical
Steinborn is now responsible for the
leadership of both subsidiaries, including
sales as sales manager.
His career at Bitzer Kühlmaschinenbau
Besides his responsibility for the South
Africa operations, Steinborn will also
oversee Bitzer Nigeria, which has been
the sales to the large number of other (SA) began upon his relocation to South successfully operating for more than
countries in Africa falling under Bitzer Africa in 2013. He started as technical two years. “We have made significant
South Africa’s purview. sales engineer, later becoming the progress over the past two years, having
operations manager of the Cape Town established partnerships with a number
as managing director of Bitzer Africa branch, as well as being the business of local agents, one of whom will shortly
since August 2010, has taken on a new development manager for South Africa. open a Bitzer authorised service centre
Bernhard Blaeser, who has served
responsibility from May 2019 within the
Steinborn believes that the time
in Lagos, further enhancing our ability to
service this market.”
Bitzer headquarters in Germany as for Bitzer is now, and that economics global industrial refrigeration manager. will incentivise the market to prioritise Blaeser will act as global co-ordinator a brand with the stellar track record prospects on the continent, and believes
for all the activities in industrial Bitzer has established. “With electricity that the brand possesses the reputation
refrigeration. prices continuing to increase at rates to grow in that market: “The potential
He is also optimistic about Bitzer’s
significantly above inflation and the for Africa is huge, and with economic
profession and graduated in ongoing economic pressures prevalent growth rates projected at close to 5%
mechanical engineering at the across the continent, companies will be per annum over the next few years, it’s
University of Applied Sciences in under more pressure than ever before to a market that’s a great fit for the Bitzer
Dresden, Germany in 2007. He started choose brands that they trust will deliver brand.”
Steinborn is a tool-maker by
T
orsten Steinborn has taken over
Torsten Steinborn, managing director
of Bitzer Kühlmaschinenbau (SA) and
Bitzer Nigeria as of 1 May.
CLA
COLD LINK AFRICA • June 2019
www.coldlinkafrica.co.za
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