The annual Eurocool Beer Festival has always been a highly anticipated event , and the 2023 iteration proved no exception , this year expanding to include Cape Town , Durban and Johannesburg .
INCORPORATING COLD CHAIN
EVENTS AND EXHIBITIONS
Eurocool Beerfest 2023 another hit !
By Eamonn Ryan
The annual Eurocool Beer Festival has always been a highly anticipated event , and the 2023 iteration proved no exception , this year expanding to include Cape Town , Durban and Johannesburg .
Customers and employees catching up .
Bringing together suppliers , clients and staff at Jack Black Brewery on 17 May in Cape Town and Gilroy ' s Brewery on 25 May in Rivonia , Johannesburg ( with Durban still on the horizon ), they were evenings filled with fun and excitement . In the case of Johannesburg , beer enthusiasts gathered at the iconic Gilroy ' s Brewery to partake in the festivities alongside the Eurocool staff . The event exuded a relaxed bonhomie , keeping formalities to a minimum . Managing director , Rodney Taylor , took a moment to express his gratitude to suppliers and customers for their unwavering support before revelry took precedence .
The majority of the evening was spent engaging in conversations , enjoying the variety of beers , immersing in the music and savouring the delectable offerings from Gilroy ' s renowned menu . The photos captured during the event speak volumes about the incredible time had by all .
Marne Bierman , Eurocool marketing controller and event organiser , described the events as “ very well supported ”, probably given it could not be held since 2018 due to Covid . “ The main objective behind hosting the Beerfest is to express gratitude to their customers for their continuous support . It also serves as an opportunity for branch managers , sales representatives and other employees to connect with customers on a more personal level , away from the confines of an office space . Strengthening these bonds is a key focus of the festival .”
Photos included here come from Gilroy ' s Brewery , known for its picturesque setting and top-notch hospitality , which like Jack Black served as the perfect venue for the festival . Various suppliers such as SCM , EBM , and Danfoss , among others , participated in the event , together with customers for an evening of camaraderie and celebration . CLA
Gilroy ' s Brewery , the venue for the event .
Eurocool employees and one of the guests .
Eurocool Cape Town branch manager and Eurocool MD .
Employee from Bitzer ( supplier ) and Randburg external sales manager .
All photos by Eurocool
Customers enjoying the friendly atmosphere .
Customers and Eurocool employees .
The majority of the evening was spent engaging in conversations , enjoying the variety of beers , immersing in the music and savouring the delectable offerings from Gilroy ' s renowned menu .
Guinness Gilroy ’ s beer . Guinness Gilroy ’ s beer .
COLD LINK AFRICA • July / August 2023 www . coldlinkafrica . co . za 15