“ After widespread engagement in the industry after the announcement of Frigair moving due to the effects of the global pandemic , the industry is backing this event more than ever and feedback continues to be strong and positive ,” says Dale Macnamara , Frigair exhibition manager .
In order to host a successful event , there needs to be the buy-in of not only the exhibitors , but the visitors to the show too – which is one of the bigger factors – you can ’ t have a great show with no feet , or having to manage a certain quota of people , social distancing and so on , because these factors will also deter a visitor ’ s attendance . Similarly , knowing you have to stand in a long queue to be screened and sanitised before entering would , as you can imagine , be seen as a significant challenge before visitors even get to the venue .
“ Although the global events industry has seen a push towards virtual and digital events in Europe and America , the landscape in South Africa and Africa as a whole , leans far more towards
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interactions face-to-face . This along with the fact that there will be an increased hunger for this sort of interaction , programme and knowledge sharing , Frigair 2022 is already looking set to top prior events with increased interest in participation from local and international companies . There is of course scope to include a virtual and digital element as an add-on , but in reality the Frigair organisers believe this as a replacement , is just not the correct solution for this market ,” says Sven Smit , event director at Specialised Exhibitions Montgomery .
Through various information gathered from the industry during consultations , the event organisers are also engaging and investigating different opportunities to gain attendance from sectors that have not always been seen as the ‘ traditional target audience ’, however with the changes many economies have , and still will undergo on the continent , dynamics change and so new and innovative solutions will continue to come forth thus opening up new business avenues to be explored for both the public and private sector .
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Having built an unmatched reputation by any other trade show of its kind , Frigair continues to prove itself time and time again as the trade show that delivers innovation and opportunity . The sold-out 2018 Frigair Expo boasted 140 exhibitors , representing not only the local HEVAC & R market , but also leading international players . The expo was hugely successful and Frigair exhibitors were given plenty of opportunity to engage with thousands of high profile visitors .
Frigair 2022 will take place at the Gallagher Convention Centre in Midrand , Gauteng between 01 and 03 June 2022 and with over 45 % of the available exhibition space already being sold out , opportunity is running short if you want to be a part of the industry event . Various stand sizes are available and no matter how big or small your company – if you are part of the HEVACR sector and want the opportunity to engage with influencers and decision makers , you need to be a part of how business is done on the continent .
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With over 4 000 visitors and 150 + exhibitors expected , Frigair 2022 will be packed with new innovative products and solutions , live demonstrations , seminars , launches and networking opportunities that shouldn ’ t be missed .
The new Frigair 2022 website is now live and you can visit www . frigairexpo . co . za for all the latest updates and information around the event , and connect on social media .
For direct information , please get in touch with any of the following contacts :
Sven Smit : Event director Tel : + 27 ( 0 ) 11 835 1565 Email : svens @ specialised . com
Dale Macnamara : Exhibition manager Tel : + 27 ( 0 ) 11 579 4940 Email : sales @ interactmedia . co . za
Zeldalee Du Toit : Sales Tel : + 27 ( 0 ) 11 579 4940 Email : zeldalee @ interactmedia . co . za CLA
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