NEWS
INCORPORATING COLD CHAIN
TecsaReco relocated branch
welcomed by clients
By John Ackermann
“
Within days of opening the doors of
our Montague Gardens relocated
branch, our counter trade has shot
up. Our clients in Killarney Gardens have
increased their purchases tenfold,” says
Sebastian Muller, branch manager,
TecsaReco Cape Town.
The new location on the busy Montague
Drive in Montague Gardens, has extended
the storage space and given a fresh new
look to the sales counter. “Cape Town now
has the best-looking branch in our national
network of 26 branches and my sincere
thanks to the staff that have worked
tirelessly to relocate from Paarden Eiland
back to our previous home in Montague
Gardens,” said Alan Brown, managing
director, TecsaReco. Brown and the senior
management team were at the official
opening of the Cape Town branch.
“The marquee that has been set up for
the occasion looks outstanding and our
sincere thanks to the Cape Town team
who have done such a stunning job.
Without the support of our customers, this
would also not have been possible and
my thanks to all that have come to join
our celebrations,” said Brown.
Before enjoying lamb on the spit, Selvyn
Niebuhr, AC division manager, presented
the latest models and developments in the
TCL range of air conditioning equipment.
“Since our agreement with TCL, we have
concentrated on strengthening the brand
awareness. TCL is now a dominant player
in the South African heating, ventilation
and air conditioning (HVAC) market.
The product is redeveloped continually
to reduce noise levels, improve efficiency
and make installation and maintenance
much easier. In China, TCL has moved
from position 12 among all the listed air
conditioning manufacturers to number
three and has held that position for the last
two years.
TCL has a number of firsts to their
credit including the first in China to have
portable air conditioning units charged
The trade counter offers a relaxed environment.
with R290. The noise levels of the split units
have been reduced to ultra-low levels
by a redesign of the intake grills as well
as the supply air duct. The number of
fasteners and fixing screws have been
reduced for easy access during installation
and maintenance. This feature is a big
drawcard among contractors and service
companies. The 90 000 btu/hr floor-
standing unit on display in the Cape Town
show room has two compressors and
therefore a dual piping circuit.
All coils, indoor and outdoor, are coated
with TitanGold for added protection, longer
life and anti-bacteria protection. TCL has
a full range of air conditioning solutions to
offer, R410A invertor or fixed speed, floor-
standing, cassettes, split units or systems to
be ducted.
Tiaan Barnard of Danfoss was keen to
take centre stage with the technological
developments in food preservation,
transport, energy efficiency systems and
drive trains. “Danfoss has a focus on the
lifestyle of future generations and sustaining
the natural resources that we presently
enjoy. An energy efficient from farm to fork
food chain to reduce global hunger is high
on the R&D agenda of Danfoss.”
The latest electronic Testo Service
manifold has added features. Via the
Testo App and a Smart phone, technicians
can even submit service reports without
writing a single line, something all service
technicians hate doing.
To end the
presentations, product
manager, Mohammed
Mulla praised the many
individuals who had
taken the company from
a supplier of appliance
spares to a national
network of multi-disciplinary
outlets. “The many leading
brand names that we
now offer has extended
TecsaReco beyond a
supplier of appliance
spares. Personally, I still
have a strong passion for
our original business, which
made us South Africa’s
number one supplier of
A display of the popular Whirlybird turbine ventilator for
mounting on roofs.
appliance spares.”
6
www.coldlinkafrica.co.za
Sebastian Muller (second from left) with some of his Cape Town staff members.
Alan Brown at the new Cape Town sales counter.
Amid the festivities that followed the many
Cape Town staff, all dressed in blue, were
keen to take guests on guided tours of
the new warehouse, showroom and trade
counter. For some lucky guests whose
business cards were drawn, there were
handsome prizes of TCL air conditioners,
charging sets, mini cylinders of refrigerant
and tool sets. Many left with far more than
what they arrived with.
Meeting Alan Brown in the showroom,
he shared his thoughts, “The new Cape
Town showroom and sales counter truly
does justice to our product range and
services. Appliance spares is now a small
part of our business, but still has a high
throughput of clients. TCL is our biggest
brand name and from our market
research, our market share has grown
significantly. Other well-known brand
names that we stock are Danfoss, Testo
Instruments, Whirlybird turbine ventilators
and three brand names of evaporative
coolers. In refrigeration our focus is on
small and commercial systems with
embraco and Manuerop as our leading
compressors. The TecsaReco basket of
goods and services includes off-the-shelf
engineered solutions.
“Our entire team is focused on service
and with facilities such as our new Cape
Town branch, they are motivated to go
the extra mile. Each of our 26 branches
are geared towards being a welcoming
environment for our clients,” concludes
Brown. CLA
COLD LINK AFRICA •
January/February 2020