PRODUCT:
Kit Kat is offered in two varieties. One ordinary chocolate with wafer inside
and another dark chocolate with wafer inside
Kit Kat comes with a fresh foil packing which has two layers consisting of
the inner foil and the outer plastic covering .This unique packaging is
responsible for keeping intact the flavor of the chocolate and increases its
shelf life and also when it leaves the pack it is as fresh as when they were
put in there
Kit Kat is made from Milk solids, Wheat flour, Cocoa solids and
hydrogenated vegetable oils
Kit Kat is offered in a rectangular size called as fingers, the number of
fingers differs over price
Kit Kat is offered under the brand NESTLE which has good image and
considered as the “Worlds 5th most beloved brand”.
Company has a policy of return if the product is expired or Damaged.
Kit Kat is channeled through retail, supermarkets and bakeries.
PLACE:
Kit Kat is manufactured in eight company owned factories at Punjab,
Tamilnadu, Karnataka, Goa, Haryana, Uttarakhand and HimachalPradesh.
Four major sales offices include Delhi, Mumbai, Kolkata and Chennai. Also
an R&D at Haryana.
Cadbury has 1 or 2 distributors per city and over 1500 super stockist across
India.
Distribution is through own network through cold chain.
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