for coated paper in North America and is projected to continue its dominance during the forecast period . The coated paper market has considerable players competing for significant market shares . These companies are actively adopting various strategies such as new product development , acquisitions , and joint ventures & partnerships to increase their market shares . Major manufacturers such as Nippon Paper Industries Co ., Ltd . ( Japan ) and Oji Holdings Corporation ( Japan ), among others , have adopted various organic and inorganic strategies to expand their business in the region .
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