Coated Paper Market Expected to Reach US$ 48.21 Bn in 2020 | Page 4

Coated Paper Market

Chapter 3 Coated Paper – Industry Analysis
3.1 Introduction
3.2 Value Chain Analysis
3.3 Market Drivers
3.3.1 Mushrooming internet trade induces demand for coated paper in industrial packaging segment
3.3.1.1 Online Retail Sales As a Percentage of Total Retail Sales, By Country, 2008 – 2015
3.3.2 Escalating demand for flexible paper packaging is driving coated paper market
3.3.2.1 Flexible Packaging Market Share by End-User Industry, 2013
3.3.3 Surging demand for high quality print images propelling growth of coated paper
3.3.3.1 Global Media Ad Spending, 2011 - 2015 (US$ Bn)
3.4 Market Restraints
3.4.1 Rising pulp prices due to diminishing pulp plantation is expected to hinder the market growth of coated
paper
3.4.1.1 Projected Change in Forest Area, 2010 - 2020
3.4.2 Capital and energy intensive process to manufacture coated paper impedes the market growth
3.5 Market Opportunities
3.5.1 Improvement in paper recycling techniques and coating technology would create a promising market
3.6 Porter’s Five Forces Analysis
3.6.1 Bargaining Power of Suppliers
3.6.2 Bargaining Power of Buyers
3.6.3 Threat of New Entrants
3.6.4 Threat from Substitutes
3.6.5 Degree of Competition
3.7 Global Coated Paper - Company Market Share Analysis
3.7.1 Global Coated Paper - Company Market Share Analysis, 2013
3.8 Coated Paper: Market Attractiveness Analysis, by Product Segment
3.8.1 Coated Paper: Market Attractiveness Analysis, by Product Segment
Chapter 4 Coated Paper Market - Product Segment Analysis
4.1 Product Segment Overview
4.1.1 Global Coated Paper Market Volume Share, by Product Segment, 2013 and 2020

4
Transparency Market Research