Coaching World Issue 9: February 2014 | страница 10

Business Sense

Ditch Your
Marketing Todo List
Kristen Beireis
Kristen is the Trust-building in
Marketing Expert at Coaches’
Marketing Source. She believes
that marketing can be easy for
anyone, including soul-honoring
entrepreneurs who just want
to help people create better
lives for themselves. She uses
personal values to set (or reset)
a foundation for marketing that
feeds your soul and attracts
the right clients by trusting in
who you are first. Learn more at
coachesmarketingsource.com.

10 Coaching World

Do you have a mile-long
marketing to-do list that seems
to get longer every day? When will
the list be done? I’m sorry to inform
you, but marketing to-do lists never
get done.
Think about it. You can check off that
newsletter article, but there’s another one
to write next week or next month. You can
check off follow-up calls you need to make,
but there will be more after your next
networking meeting. It’s an endless cycle.
Why? If you are marketing for success,
you’re going to be consistently putting

marketing out into the world. That means
there’s always something to do. However,
you can shorten your to-do list.
I know, I know. Everyone says you have to
“do” this and “do” that in marketing. You
can’t go a day without getting something in
your inbox that tells you you’re not doing
something you’re “supposed to be” doing.
Um, Ok. Coaches, what do “supposed
to” and “have to” mean? When you hear
those words in a call with your clients,
what comes to mind? Toleration! Yup,
that’s it: This endless marketing to