Coaching World Issue 8: November 2013 | Page 25

PR Create publicity schedule. MARCH Secure panelists for signature event. ICW Committee Secure moderator for panel. ICW Committee Send save-the-date to Chapter members with reminder of ICW dates and outline of ICW event dates, times and places. PR Secure photographer(s) and videographer(s) for ICW events. ICW Committee Visit ICF Store at Coachfederation.org/onlinestore to purchase ICFbranded merchandise (for giveaways), printed promotional materials and Chapter Event Kit. ICW Committee Begin securing external sponsors. Sponsorship Promote ICW to local business schools, coaching schools and professional organizations. PR Secure volunteers to work events, provide pro bono coaching, etc. ICW Committee Update website. ICW Committee / Webmaster APRIL Send all-member email to update on events and secure sponsors from within the Chapter. Sponsorship/PR Begin promoting ICW to personal and professional network; encourage all Chapter Members to do the same. ICW Committee Delegate remaining publicity efforts to ICW Committee. PR Attend governmental meetings to share ICF and ICW info and accept proclamations. Chapter Chair, ICW Committee Chair Coordinate execution of sponsorships. Sponsorship Conduct local media outreach and promotion. PR MAY Finalize equipment details and menu plans with venue(s). ICW Committee Chair Communicate details to panelists and volunteers. ICW Committee Create packing list for each event and delegate responsibility for list items. ICW Committee For more ICW 2014 planning resources, visit icf.to/icw. Coaching World 25