Coaching World Issue 8: November 2013 | Page 15

A strong network will also connect you with experts who can assist in meeting your business goals. Many coaches are the owners of their own small businesses and can easily fall into the trap of thinking that they need to do everything themselves. In fact, you can end up doing more marketing, business development and social media than you do coaching! The key is to remember that you can’t be an expert in everything that you do. If you insist on wearing every expert hat you will end up feeling overwhelmed and drained of your precious energy. You may even lose your passion for your actual coaching services. Reach out to your network and outsource those tasks to others who have strengths in the areas you do not. Contrary