PR
Create publicity schedule.
MARCH
Secure panelists for signature event.
ICW Committee
Secure moderator for panel.
ICW Committee
Send save-the-date to Chapter members with reminder of ICW dates and
outline of ICW event dates, times and places.
PR
Secure photographer(s) and videographer(s) for ICW events.
ICW Committee
Visit ICF Store at Coachfederation.org/onlinestore to purchase ICFbranded merchandise (for giveaways), printed promotional materials and
Chapter Event Kit.
ICW Committee
Begin securing external sponsors.
Sponsorship
Promote ICW to local business schools, coaching schools and professional
organizations.
PR
Secure volunteers to work events, provide pro bono coaching, etc.
ICW Committee
Update website.
ICW Committee / Webmaster
APRIL
Send all-member email to update on events and secure sponsors from
within the Chapter.
Sponsorship/PR
Begin promoting ICW to personal and professional network; encourage all
Chapter Members to do the same.
ICW Committee
Delegate remaining publicity efforts to ICW Committee.
PR
Attend governmental meetings to share ICF and ICW info and accept
proclamations.
Chapter Chair, ICW Committee Chair
Coordinate execution of sponsorships.
Sponsorship
Conduct local media outreach and promotion.
PR
MAY
Finalize equipment details and menu plans with venue(s).
ICW Committee Chair
Communicate details to panelists and volunteers.
ICW Committee
Create packing list for each event and delegate responsibility for list items.
ICW Committee
For more ICW 2014 planning resources, visit icf.to/icw.
Coaching World 25