Coaching World Issue 7: August 2013 | Page 16

+ Implementation Intentions Setting an implementation intention helps empower your client to achieve her goals without using negative motivations, such as fear or the threat of shame. To set an implementation intention, the client decides in advance when, where and how she will respond to a given situation. The structure of an implementation intention is as follows: “When X happens, I will do Y.” Véronique Beltz, PCC, partners with international organizations and individuals to help them achieve superior results, in full integrity. She concentrates on assisting individuals and organizations in discovering, using and amplifying their strengths. Setting the intention in advance of “X” makes the client more likely to follow through with “Y.” For example, imagine that you’re partnering with a client who wants to visit the gym regularly, but has found that when she gets home, inertia prevents her from changing into workout clothes and heading to the gym. Instead, she can keep her gym bag in the trunk of her car and set the following intention: “When I leave the office on Tuesday eveni