Coaching World Issue 5: February 2013 | Page 29

Why You MUST Build Your Email List (And How to Get Started) If you’re not building an email list, you’re making a HUGE mistake. Back when I ran ad-based websites, I thought to myself, “why would I EVER want to build an email list?” I didn’t want emails. I wanted page views… because more page views meant more ad revenue TODAY! To put this in perspective, had I built an email list, when a publicly traded company approached me to buy out my blog, I could have asked for 7 to 10 times MORE money than they originally offered. How dumb, right? Fast forward to today, I see people making the same mistake I made years ago. Instead of building their email list, they’re focusing on pointless things like social media… or worse… page views (STILL!). And that’s why I want to share this new video with you where I share why building your email list is VITAL.. and how to get started with it. Why Email Marketing Trumps Social Media Marketing A lofty claim, I know. But when you see the data I have in this video, it will all make sense. This video first appeared at SocialTriggers.com. Derek Halpern’s website is designed to teach people to use psychology to create loyal subscribers to your brand, persuade people to buy your products, and encourage people to share your content and website. Derek Halpern founded Social Triggers. Derek is an expert marketer and entrepreneur who has been featured in publications like Forbes and the Huffington Post among others. After building several successful websites in various niches (entertainment, fashion, etc.), he’s refocused on what he loves most: building and marketing businesses. He developed his approach to marketing and over the past few years, it has helped him build a few wildly popular websites, one of which attracted more than 1,000,000 page views in a single day. More specifically, he uses the perfect blend of data driven marketing (conversion rates, academic research, and personal case studies) and content marketing to get traffic, attract customers and sell products online. Visit SocialTriggers.com to find out more and follow him on Twitter @Derekhalpern. Coaching World | February 2013 29