The third part is a very clear call to action. Just enter your name and email on this page and I will give
you the {small powerful exercise that is a piece of your big program} to get started today, Right now and
its my gift to you. Give away some of your best stuff! This video is 60–90 seconds in length.
#2 Thank You For Watching Video
Goal: To invite clients to take the next step in your business funnel
Once clients give you their name and email, they have already agreed to invest a part of themselves
into interacting with your business. This is a perfect time to send a short video asking them to take
another step with you. Tell them about your discovery sessions, your next group coaching class or invite
them to your retreat. This video will come immediately after the sign up for your FREE coaching exercise
opt-in. It can also include instructions on how to get your download. This video is 30–45 seconds in length.
#3 Here’s How I Can Help You Right Now for FREE Video
Goal: To give people a small taste of your business
This will take some thought and planning. What is a piece of your business that
can stand alone as a transformational tool? For example, my gift is 22 On
Camera Tips from the Media Pros. I’m a media coach and a former journalist
and this is a snapshot of some tools people can use right away to create a
better on camera presence and to have confidence while creating videos.
Hint, return to the earlier questions about your ideal clients main points of
pain, and create a FREE give away that address directly their obstacles and
challenges. This video is two to five minutes or it can be a series of short videos
delivered by email.
#4 What Other People Love About Working With YOU
Goal: To establish social proof and build credibility
Bottom line, video testimonials work. In this era we live in, people want a degree of social proof. Just use your telephone
camera and follow this simple testimonial blueprint. Please tell us your name, the name of your business/website. Where you
were when we started working together and where you are right now. Would you recommend you as a coach to someone else on this
similar journey? This video is 60 seconds in length.
Think of each video as a traffic signal. They direct the people who visit your website to take actions that help them make
the decision to become your clients. Try out the concepts above and don’t worry about making it perfect. See how the
videos convert, and then make some more videos. Once your get the hang of it, it’s easy to create fresh, innovative content
that invites people to get to know you personally. Video is a global connector that allows you to be in several places all at
once reaching out to the clients who are looking for a coach, just like you, to help them take their life or business to the
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