Coaching is an incredibly personal service . That ’ s why for coaches , perhaps more than many other professionals , potential clients need to feel like they truly know , like and trust us in order to consider hiring us .

12 Coaching World

Aenslee Tanner , ACC

Aenslee is a Leadership Coach and the founder of Personal Brand Agency . Learn more at

AensleeTanner . com .

Unfortunately , many coaches treat creating a website , printing a business card , etc . as mere items to check off of their to-do lists for establishing their businesses . They stick a pretty logo and corporate headshot on a template website and hope clients will start walking in the door . But if they haven ’ t invested in establishing a clear , authentic personal brand and committed to consistently conveying their brand throughout all of their marketing and communications , then they often find they aren ’ t converting as many of the prospects they would like to . Worse , potential clients may react to meeting them for the first time by saying ( or thinking ), “ Gosh , you ’ re not what I expected ,” resulting in the loss of a sale .

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