Press Release Template
Timing
Logo/Letterhead
Include your coaching
business’ logo or
letterhead.
Contact
YOUR BUSINESS LOGO/LETTERHEAD
Include a name and
at least two forms of
contact information.
FOR IMMEDIATE RELEASE
Contact:
Name, Phone Number
Email Address
Headline
Headline
Ensure that headlines are
tweetable. Aim for no more
than 120 characters.
Dateline
Increasingly, wire services
will not pick up your press
release without a dateline.
Hyperlinks
Include hyperlinks
throughout your release
as appropriate.
Subhead
CITY, Month Day, Year — The lede should be consise, but aim to
answer who, what , where, when and why.
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“Choose a quote that supports, but does not repeat, the content
in your press release,” Smith said.
Learn more at link.com.
Your bolierplate text should explain what you company is and
what it does in 100 words or fewer.
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Boilerplate
10
Coaching World
Your boilerplate text
should explain what your
company is and what it
does in 100 words
or fewer.
If you’re an ICF Member, you can access press release templates by
logging in to Coachfederation.org and visiting the Member Toolkit.
Indicate the timing of the
release. If you’re providing
the press release to media
before you wish to release
it to the public, indicate
that the journalist should
“Embargo until” the
desired date. You can also
include a kill date
(a date after which the
story shouldn’t run).
Subhead
Use the subhead to
provide additional detail
that didn’t fit into
the headline.
Lede
Keep your lede concise,
but aim to answer most
of the 5 W’s.
Quote
Choose quotes that
support—but don’t
repeat— the content in
your relase.