• I’ll be perceived as arrogant.
• I’ll be thought of as pushy.
• I’ll be thought of as
self-promoting.
• I’ll put myself in the position
to discover that I really am an
importer and can’t deliver!
Surfacing these worries can help us
see our hidden goals.
QUESTION 4 (COLUMN 3)
Imagine that you don’t just have
those worries or fears but that a
part of you is actively committed
to making sure they don’t
happen. What are you committed
to not having happen?
For each of your worries, write “I
am also committed to not…” in the
bottom half of column 3. Finish the
sentence with each worry.
Ron wrote:
I am also committed to not …
• appearing arrogant.
• appearing pushy or
self-promoting.
• being seen as an imposter if I don’t
keep myself under the radar.
Identifying these commitments
usually makes us feel uncomfortable.
(If you don’t yet feel uncomfortable,
go back and see if you can identify
yuckier, more self-protecting worries.)
However, it also helps us see why
we behave as we do, even when we
know better. Ron understood why
his prior efforts to motivate and
remind himself to speak up didn’t last
long. Ron understood his “immune
system.” He could see that despite
the fact that he genuinely wanted
to be more aggressive promoting
himself, he also had a goal to not
promote himself.
QUESTION 5 (COLUMN 4)
In order to protect yourself
like this, what must you be
assuming is true? What beliefs
do you have that are keeping
you immune to change?
Ron wrote:
• I assume that if I self-promote,
others will see me as arrogant
and pushy.
and an unprecedented escalation in
my business.”
Ron was able to change his behavior
successfully and become a much
more effective promoter of his
business because he understood
the beliefs that had held him back
and began testing them to learn they
were not true.
Download a template to create
your Immunity to Change map at
icf.to/ChangeMap.
• I assume that there is always a
possibility that I will overpromise
and underdeliver, and if that ever
happens, I will have lost my integrity
and people won’t trust me.
Are Ron’s assumptions 100-percent
valid? Or might he be overgeneralizing
their truth? To overturn your immune
system, you mus X