Coaching World is a quarterly digital publication of the International Coach Federation. It is distributed via email and accessible online at icfcoachingworld.com. Coaching World is developed and produced by the ICF Marketing Department.
Meaningful Marketing Build on your 2014 marketing victories and prepare for a successful new year by adding these three action items to your to-do list this quarter. Register for the 2015 ICF Business Development Series. The 2015 ICF Business Development Series is a virtual education offering designed to provide coaches with essential, cutting-edge tips, tools and insights to help you thrive in today’s market. From February 10 – 26, 2015, join host William Arruda and top subject-matter experts for first-class marketing and business development education. Learn more at Coachfederation.org/bds.
Lisa Barbella Social Media Specialist
Justin Hannah Marketing Specialist
Abby Tripp Heverin Communications Coordinator
Ann Jarvis Marketing Manager
Stephanie Wright Brand Designer
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In late 2014, ICF partnered with MMP (USA), Inc., to produce a 13-minute segment for Corporate Review, an award-winning business and health program hosted by Donald Trump, Jr., and airing on cable networks, including Fox Business, Bloomberg TV and Bloomberg TV Asia. The segment, which highlights how partnering with a coach can help individuals and organizations achieve their goals, features interviews with ICF CEO/Executive Director Magdalena Mook and ICF Professional Certified Coach Christopher G. Padgett (USA), as well as one of Chris’ coaching clients.
View (and share!) the segment, find upcoming air dates and learn about other ICF efforts to enhance awareness of professional coaching by visiting Coachfederation.org/enhanceawareness.
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As you prepare for a new year, set aside a few hours to conduct an audit of your 2014 marketing efforts. What strategies, tools and techniques did you use to market your coaching business in the past 12 months? Which ones were most effective in reaching your ideal clients? Which weren’t as effective? How can you mix and match marketing strategies to make your message more resonant? Reflecting on these questions before you develop your 2015 marketing plan will help you meet the new year’s marketing challenges head-on.
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