Coaching World Issue 12: November 2014 - Page 14

Research Connection Building Blocks Mark Ruth Mark is ICF’s Director of Research and Education. He has been an ICF Global staff member for more than eight years. His team maintains oversight of ICF Member research and the development of all global industry studies commissioned by ICF. 14 Coaching World As a growing number of organizations realize the value in adding coaching to their talent management and leadership development strategies, the role of many professional coach practitioners—both internal and external—has shifted. While past conversations with human resources (HR) and learning and development (L&D) professionals focused on why professional coaching would be beneficial, today coaching practitioners are tasked with articulating how to design initiatives that will foster emerging coaching cultures. This process has raised critical questions: What does a successful coaching culture look like? What’s more, how can coaches and organizational decision-makers collaborate to design a coaching culture that is impactful, sustainable and aligned with strategic goals? These questions prompted ICF to create Building a Coaching Culture, a new piece of signature research conducted in partnership with the Human Capital Institute (HCI).