Continuing Coach Education
Coaching skills need to be
refreshed, and prospects need to
know that you’re up to date in your
3. Demonstrate your
It’s true that the client will be
the real expert in the coaching
relationship. But before an
organization will entrust you to
work with its top teams, you need
to demonstrate your credibility
and track record.
This is your chance to
shine by showcasing
combination of skills
No one else shares
the way you’ve applied
your talents and
wisdom over the years,
Maybe you have linguistic skills.
Perhaps you’ve worked with a
particular technical field, such as
engineering, IT or health care.
Show your prospects how that’s
linked to your coaching niche.
Paradoxically, by shrinking your
target market to a defined group
you’ll actually help your prospects
focus on you. Reminding yourself
of the areas where you have
authority and standing will give
you a much-needed confidence
4. Test out your CV.
Find a supportive friend or
coaching colleague to talk through
your CV. A Career Coach can
also help you here. Or set up a
co-coaching session, where you
coach one of your peers and then
reverse the process, with him
or her coaching you and asking
powerful questions that help
illuminate your strengths. This
helps you see when you’re hiding
your light under a bushel.
“elevator speech”(a 30-second
summary of who you are and what
you do, that you can dust off when
a chance presents itself).
5. Get into action.
Use your coaching session to
commit to action: to follow through,
to make some calls, to set up first
meetings with prospects. Sales
don’t always happen instantly. They
result from taking one step at a
time. As the saying goes, “Motion
is emotion.” By getting into action,
you’ll create more confidence for
yourself—a key step to winning
As the market for corporate
coaching continues to grow,
credible professional coaches will
always be in demand. And you
deserve to be one of them.
Talking through what sets you
apart is also an opportunity to
rehearse for any meetings you set
up with your prospects. Practicing
your pitch will reconnect you with
your passion for coaching, and the
additional rehearsal will also help
you work toward a clear, concise
*According to the 2014 ICF Global Consumer Awareness Study.
prospective clients that consumers
report greater satisfaction with the
coaching experience when they
partner with a coach who holds
a recognized credential and/or
Coaching World 11