Coaching World Issue 12: November 2014 - Page 10

Business Sense Overcoming Your Sales Fears I love the work I do supporting coaches to sell their professional services. From finding their first client to running six-figure businesses, I love watching their business growth. Some people find this scary. And some of the most intimidating marketing work coaches do is when they pitch to organizational decision-makers. Helen CatonHughes, MA, DipM, PCC A Professional Leadership Coach and Chartered Marketer, Helen is global managing director of The Forton Group, which delivers an ICF Accredited Coach Training Program (ACTP) specializing in Leadership Coaching. She also runs monthly businessbuilding teleclasses for coaches. Email Helen at Helen.Caton@ thefortongroup.com. Executive, Corporate or Leadership Coaching isn’t for everyone. It is demanding, and corporations have high expectations. Rightly so: They are investing significant sums in their executives. These organizations are typicall