Business Sense
Overcoming
Your Sales Fears
I love the work I do supporting
coaches to sell their professional
services. From finding their first client
to running six-figure businesses, I
love watching their business growth.
Some people find this scary. And some
of the most intimidating marketing
work coaches do is when they pitch to
organizational decision-makers.
Helen CatonHughes, MA, DipM,
PCC
A Professional Leadership
Coach and Chartered Marketer,
Helen is global managing
director of The Forton
Group, which delivers an ICF
Accredited Coach Training
Program (ACTP) specializing
in Leadership Coaching. She
also runs monthly businessbuilding teleclasses for coaches.
Email Helen at Helen.Caton@
thefortongroup.com.
Executive, Corporate or Leadership
Coaching isn’t for everyone. It is
demanding, and corporations have
high expectations. Rightly so: They
are investing significant sums in
their executives. These organizations
are typicall