Checking In
Coaching World is a quarterly
digital publication of the
International Coach Federation.
It is distributed via email
and accessible online at
icfcoachingworld.com.
Coaching World is developed and
produced by the ICF Marketing
Department.
Simple Solutions
Whatever challenge you’re facing in your coaching
business, there’s a good chance that the Internet will yield
a tool you can leverage for a solution. This quarter, commit
to testing a few new tools for your business.
Join Google+.
With more than 300 million active users, Google+ is an
important tool for driving current and potential clients
to your website or blog. Links that generate audience
engagement on Google+ will generally appear higher in
Google search results, bringing more traffic your way. Post a
mix of your own content and interesting coaching-related
articles to help establish you as an engaged and aware
professional. Don’t forget to connect with ICF Global!
Unleash your creativity.
Do you want to build vibrant visuals for your blog, social
media accounts and marketing materials, but lack a knack
for graphic design? Try Canva, a new, web-based tool that
makes creating picture-perfect graphics easy. Use Canva’s
preset dimensions to build a perfectly sized Facebook cover
photo or Twitter header, or create a file according to your
own, custom specifications. Best of all, many backgrounds
and text treatments are available free of charge!
Plug into a key member benefit.
If you’re an ICF Member, you can reap the benefits of ICF
Partner Programs. ICF Media Partners and ICF Business
Solutions Partners offer discounts or special pricing to ICF
Members on their goods and services. Partner Programs
offer a wide range of services, including software solutions,
magazine subscriptions and liability insurance. See a full list
of ICF Partners on page 25.
Lindsay Bodkin
Director of Brand Management
Lisa Barbella
Social Media Specialist
Justin Hannah
Marketing Specialist
Abby Tripp Heverin
Communications Coordinator
Ann Jarvis
Marketing Manager
Stephanie Wright
Brand Designer
Opinions expressed by contributors
are their own and not necessarily
endorsed by Coaching World or the
International Coach Federation (ICF).
Content may not be reproduced
in whole or in part without prior
written permission.
International Coach Federation
Headquarters
2365 Harrodsburg Road, Suite A325
Lexington, KY 40504 USA
1.888.423.3131 or 1.859.219.3580
[email protected]
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4 Coaching World
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