Brand U Portrait by Zahrina
Brand U Portrait by Zahrina
Choose clothes
that flatter your
body type and
support good
posture.
Your hairstyle is also an
important part of your
overall look. Many branding
photographers partner with a
qualified hairdresser who will
understand the needs of the client
and photographer. Versatility
within a shoot is important, and
when there’s a need for specific
looks in your photo shoot, they
can match hairstyles to your key
brand message.
Clothes: Know how your clothes
make you feel, as well as look.
Choose clothes that flatter your
body type and support good
posture. For women, suit jackets,
pretty blouses and dresses are
always good. For men, blazers,
dress shirts and polo shirts are all
excellent options. Keep in mind
Brand U Portrait by Zahrina
There will always
be a need for a
professional image
with a clean, white
background.
that structured clothes let you get
away with more relaxed postures.
Avoid trendy clothes if you plan
to use your images for a while.
Take the same minimal, classic
approach to choosing accessories:
Less is best, as too many
accessories can distract the viewer
and detract from your message.
Arrive at the shoot prepared with
clothes in colors that complement
your skin and hair. Additionally,
select colors and styles that align
with other elements of your
business’ visual brand, such as
your palette and logo.
When it comes to setting
yourself apart in the crowded
professional coaching
marketplace, putting your best
face forward is a must. You
can achieve this—and optimize
your many personal branding
efforts—with a professional
portfolio of images tha t
showcase the best side of your
coaching self.
Get tips for building
your personal brand’s
color palette from
William Arruda
on the ICF Blog.
Coaching World 27