Coaching Volleyball Magazine October / November 2015 - Page 26

MEDIA ISSUES Meeting of the Minds: Media Summit David Portney, AVCA Director of Marketing & Communications W e’ve talked a ton about volleyball on TV here in this magazine and on social media. Many of the conversations have been useful, trying to come up with ideas to not only have more volleyball on TV, but improve what’s already on there. We certainly have ideas, and you may as well, but ultimately we aren’t the ones in the production truck pushing the buttons. The only way we can get the change we need is to get all (or many) of the volleyball broadcast decision makers in one room. And that’s exactly what we did. This past July in Omaha, Nebraska, amidst the backdrop of the FIVB Women’s Grand Prix, we had producers representing seven networks (ESPN, SEC Network, Pac-12 Networks, Big Ten Network, BYUtv, Longhorn Network and NET) fly or drive in for a two-day summit focusing on the main issues surrounding volleyball broadcasts. However, this wasn’t just a feel-good meeting where everyone said their piece only to go back home and forget the conversations. The goal was to lay the foundation to construct a volleyball broadcast best practices manual. This allowed for interaction and dialogue about broadcast strategies, and developed shared standards VOLLEYBALL TUTOR Make your team perform like a machine! Prices start under $1,000 Silver Model • High release point • Topspin/underspin • Practice digs Gold [