o Baltimore Ravens
linebacker Lamar Louis,
rooting for the underdog
comes as naturally as
picking off a pass or sacking
a quarterback. He has a soft
spot for anyone who’s willing to fight against
overwhelming odds and rise to the occasion.
The reason is simple: he considers himself
part of that group. “I’ve been an underdog
pretty much all my life. I’m still an
underdog,” said the 5-11, 232-pound Louis,
who’s entering his second season in the NFL
after signing as an undrafted free agent out
of LSU in 2016.
That’s why, when he was recently approached
about becoming a brand ambassador for IMV
Gaming, the decision to say yes was easy.
The company was founded in 2016 by Alex
and Cameron Lewis, two cousins who share
a passion for gaming. Their vision is to create
games everyone loves, including one geared
toward college football fans. The cousins
sent direct messages to professional athletes
in baseball, football, basketball and boxing,
looking for support. Louis was the first to sign
up. His role is to help recruit investors and
create buzz about the game through Twitter
and other social media platforms.
“I love their tenacity and their will to get
the game rolling,” Louis said. “Anybody who
has a vision and who’s going to work hard for
it, even being the underdog, I have to respect
that.”
The process allowing gaming companies to
feature college athletes in their products has
Coach & Player Magazine • Summer 2017
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