FOLLOWING ITS SUCCESSFUL STAGING OF THE UFI GLOBAL CONGRESS, ASIAWORLD- EXPO IS GEARING UP FOR A VIBRANT AND FRUITFUL 2026, HIGHLIGHTED BY TWO SIGNATURE EVENTS: THE LONGINES HONG KONG INTERNATIONAL HORSE SHOW AND THE LIONS INTERNATIONAL CONVENTION.

industry leaders from more than 50 countries and regions. In addition to representatives from traditional exhibition powerhouses such as China, the UK, the US, France, Germany and Italy, the event also gathered delegates from across Africa, South America, the Middle East, Eastern Europe and Southeast Asia to explore innovation and collaboration opportunities within the industry, showcasing the worldwide

interest in the Greater Bay Area( GBA) activation.

If Hong Kong is where East meets West, the UFI Global Congress at AWE was where business met culture. In celebration of UFI’ s 100th anniversary and AWE’ s 20th, the host venue co-curated a series of cultural experiences that immersed delegates in the city’ s creativity, heritage, and spirit of innovation.

On the AWE exhibition floor, a Cultural Corner reimagined the traditional trade booth as a sensory showcase. Young artisans, performers, and chefs brought the sights, sounds, and flavours of Hong Kong to life – from live dim sum demonstrations to creative installations curated by the AWE team. The cultural programme extended beyond AWE to A Night at the Museum at M +, Hong Kong’ s acclaimed museum of visual culture. Delegates dined among modern masterpieces in an atmosphere that was part exhibition and part celebration. Each course paid homage to Hong Kong’ s culinary artistry, while live music, magic performances, and

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AsiaWorld-Expo

artist installations brought the city’ s creative pulse to life.

As the Congress drew to a close, delegates stepped aboard vintage trams for an AWE-curated journey through the city’ s neon-lit arteries – a nostalgic ride into old Hong Kong while looking firmly ahead. The night culminated in a private celebration in Lan Kwai Fong, where the city’ s nightlife buzzed with music and laughter.

Together, these experiences showcased AWE’ s ability not only to host worldclass events but also to orchestrate them, revealing the seamless synergy between MICE and tourism that aligns with the Hong Kong Government’ s“+ Tourism” strategy.

SIGNATURE EVENTS IN 2026 The Longines Hong Kong International Horse Show returns Following its successful debut last year, the Longines Hong Kong International Horse Show will return from 30 January to 1 February 2026, bringing world-class equestrian sport and family-friendly entertainment back to Hong Kong. The event combines top-level competition, fine dining, lifestyle experiences and interactive attractions designed to appeal to both seasoned equestrian enthusiasts and curious first-time visitors.