Start-up
there. app: The Swiss army knife of event operations?
THEO REILLY INTERVIEWS SETH KELVIN ABOUT HIS CREATION, THERE. APP – THE EVENT PLATFORM THAT WANTS TO UPGRADE FROM DISORGANISED GROUP CHATS
How does it work? The platform is called there. app. It is essentially a central control room for teams attending or exhibiting at an event. You start a project for the event, everyone on the team joins that project, and all the key info is contained within it. The schedule, documents, relevant locations( in the app ' s own map), chats, tasks, contacts are on one platform. So instead of 10 apps, you have one app with 10 features.
Is there. app really the tool needed to plug this apparent gap in the events market? We ' ll run through a step-bystep process of how the app works, and consider the benefits and potential challenges of introducing this platform to the world of events.
I was recently at IBTM World. Arriving in Barcelona was a familiar scene-- standing like a tourist with phone in hand, scrolling through plans and schedules. The hotel reservation was on an email, dinner plans were in a WhatsApp chat, meeting times were in a Calendar invite and some related internal chats were on Slack.
In a( somewhat) new place, pingponging between apps, trying to get my bearings. All this before the event had even begun, at which point it became a case of digging through email chains and shared drives, trying to remember where a file was saved.
For many, this is a genuine pain point. So, naturally, I was interested when Seth Kenvin, Silicon Valley marketer-turned-founder, pitched me his idea to resolve exactly this issue.
The right tool for any job? there. app aims to be the Swiss army knife of event operations. The USP is stop event professionals from having to juggle a dozen different apps, giving them a single platform with everything they need.
Right: there. app
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24 / CONFERENCE & MEETINGS WORLD / ISSUE 140