We hear from PCMA ’ s new director of its Spark AI offer on its benefits to planners
Leader
Connectivity , Convene , Catalonia and homage to the right event tech
Managing editor , Paul Colston
M any of you may be reading this during IMEX America , so we thought we would profile some of the key US MICE destinations and look at the overall theme of Connectivity there . We know that the ‘ Iceberg ’ of reasons to bring a major event to a destination is founded on the strong base of knowledge transfer and connectivity – both physical travel as well as networking with the right people – as well as the ‘ tip ’ of spend on bed nights and local attractions . So , do check out these selected destinations ’ USPs , be it medical , finance , political lobbying / advocacy or another topic .
As AI races ahead , including in event management , we hear from PCMA ’ s new director of its Insights Programme and its
Spark AI offer , Chantal Sturk-Nadeau , on how she envisages its development and the benefits to planners accruing from it .
With tech companies , including event tech ones , taking a bit of a cold shower on the stock markets in recent weeks , our event tech correspondent explores the really useful tools and sorts some wheat from the chaff .
As dedicated conference spaces continue to post increasing bookings post Covid , we talk to one of the leaders in this space – Convene ’ s founder and CEO Ryan Simonetti – who dissects this market and predicts what future demand will look like and how his company is preparing to serve that particular audience .
And , with a destination report from Catalonia and features on Women in Leadership in our industry and the legacy of sporting events ( with particular reference to the Olympics ), I hope you find plenty of new conferencing food for thought and ideas to put into practice in your own business .
As always , we want to hear about your examples of innovation and tips for your global colleagues , so do get in touch if you have knowledge to share to help us make all our businesses better . n
MANAGING EDITOR PAUL COLSTON pcolston @ mashmedia . net
PORTFOLIO DIRECTOR IAIN STIRLING istirling @ mashmedia . net
INTERNATIONAL SALES & MARKETING EXECUTIVE CHARLIE CARTER ccarter @ mashmedia . net
CORRESPONDENT THEO REILLY treillyr @ mashmedia . net
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