Creating Your Files
Create one item sized correctly per document.( Placed graphics and text should be sized at 100 %.) Fonts: Using your illustration program, convert all text“ to curves” or“ create outlines” in your files. Never use the stylization palette to bold, italicize, add drop shadow, or to put outline on your fonts. If you are using fonts not owned by Navitor, outlines must be created in an illustration program before submitting your artwork. Margin Requirements: Spot Color printing: 1. Business cards must be sent 1-up with at least a ⅛ "(. 125 ") margin. 2. Envelopes must allow ¼ "(. 25 ") from the top and side. 3. Letterhead must have at least ⅜ "(. 375 ") at the top and ¼ "(. 25 " along all sides and bottom. Full Color Process printing: 1. Business cards should have at least ⅛ "(. 125 ") margins. 2. Postcards need at least ¼ "(. 25 ") margins. 3. Sales sheets, flyers and brochures require at least ¼ "(. 25 ") margin for the text or other image that doesn’ t bleed on all sides. If a bleed is wanted, the text still needs to be ¼ "(. 25 ") away from the edge. Bleed Requirements: 1. ⅛ "(. 125 ") should be allowed on all sides. Please make sure the text still maintains the required margin even when graphics bleed. 2. Bleeds are not available on full color raised letterhead and all envelopes without a quote. 3. Bleeds are available at no extra charge on short run full color
Post-it ® Notes. 1 / 16 "(. 0625 ") should be allowed on all sides. Color Requirements: We recommend a minimum resolution of 300 dpi for any Adobe ® Photoshop ® file or placed( raster) image for best quality.
Every element of the file must be colored with process CMYK colors( no RGB, indexed color, etc.). If RGB or other non-CMYK colors are used in your files, the necessary conversion to CMYK will change the appearance of the colors when we print, sometimes dramatically.
While we are often able to closely reproduce a spot PANTONE MATCHING SYSTEM ®( PMS) ink using full color process, PMS spot colors and process colors are produced using different methods. Therefore, colors produced in full color will differ from PANTONE ® spot colors, sometimes significantly. Please refer to a Solid to Process Color Imaging Guide for color conversions.
Printing Black vs. Black for Full Color Flat and Raised Orders: To ensure the best possible results for your order, it is important to understand when to use printing black( C-80 %, M-80 %, Y-80 %, K-95 %) and when to use 100 % black.
For flat printing or letterheads & envelopes with thermography printing, use printing black when in registration with other colors, in areas with heavy ink coverage, or lines that are thicker than 2 points.
For Business Cards printing in thermography, use printing black instead of 100 % black for all areas to optimize raised ink results. 100 % black does not provide a good raised ink appearance when printing on business card stock. See below for more detail.
For thermography, use printing black instead of 100 % black to optimize raised ink results. 100 % black does not provide a good raised ink appearance when utilized in full color printing. See below for more detail.
Business Cards, Stationery & Marketing Materials
Full Color Raised / Thermography( cont.) value of a color. For example, a card using a light blue color with a CMYK mix of 89, 10, 0, 0 has a TAC of 99 %. This color will not work well with thermography because there is not enough ink coverage to hold thermography powder.
Spot Color Printing
Spot orders should be colored using the correct spot color swatch. You can create your own spot swatch or you can download and install our Swatch Library from our website. For PANTONE MATCHING SYSTEM ® colors, it is best to use the PANTONE solid uncoated library that is already loaded within the program.
We recommend a minimum resolution of 300 dpi for any Adobe ® Photoshop ® file or placed( raster) image for best quality. Black & White Bitmap Image Mode should be used unless screens are present, Grayscale Image Mode should be used if screens are present.
Swatch Library
Our Swatch Library can be installed on equipment that is running any Adobe product. This will give you access to all of our colors and their mix settings to ensure that we print exactly what you create. The instruction file will walk you through the process of setting up the file. The library and instructions for installation can be found under“ Help and Resources” on our website.
Coloring your files for Spot Color Printing
Desired Ink Color
Name Your Color Swatch Black..................................................... Black Brown................................................... Brown Burgundy............................................. Burgundy Dark Blue............................................. Dark Blue Gray....................................................... Gray Green.................................................... Green Light Blue............................................ Light Blue Red........................................................ Red Reflex Blue.......................................... Reflex Blue Teal........................................................ Teal Any Foil or Embossing.................... Conversion( CRUCIAL for die ordering) PMS Ink................................................ Use actual PANTONE ® Spot Color............................................................... Swatch *
Coloring your files for Multiple Spot Color Printing
Desired Ink Colors
Use These Colors Any 2 Standard Colors............... Actual Color Black & 1 PMS Ink......................... Black & PANTONE ® Spot Color Swatch * 2 PMS Inks...................................... PANTONE ® Spot Color Swatches * 1 Standard & 1 PMS Ink............... Actual Color & PANTONE ® Spot Color Swatch * Black & Foil.................................... Black & Conversion Black & Embossing...................... Black & Conversion NOTE: Files will be used as is if not indicated on your order blank. * When using PANTONE ® Spot Color Swatches in your file, they need to be named and colored the actual PANTONE ® name and number being used to print your order.
PANTONE ®, PMS and PANTONE MATCHING SYSTEM ® are Pantone Inc.’ s check-standard trademark for color reproduction and color reproduction materials.
Rights to Promotion
Navitor ® reserves the right to use all products in our advertising and displays unless specified in writing at the time of order.
Full Color Raised / Thermography Printing
Light skin tones, light colors, and low screen percentages will have a negative impact on the raised appearance of your product. For best raised printing results, we recommend that the Total Area Coverage be at 150 % or higher. Total Area Coverage( TAC) is the total of the CMYK
Prices subject to change without notice.
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GENERAL INFORMATION