CMDA
Report
Zoe Clegg
Professional Development Manager
Firstly I would like to thank our
members for welcoming me to the
CMAA family and their support
over the last 12 months it has been
greatly appreciated!
I would also like to thank my CMAA
Team, especially my two great staff,
Brad and Estelle, thank you for all
your help and support I am looking
forward to another great year with
you!
2017 was a big year for the CMDA
and this year is shaping up to be
even bigger!! Last year we made
some significant changes to our
training department and welcomed
our new educational Partnership,
AIM, Bullseye, PCM and ADMA.
This year our focus is career
pathways for managers and making
sure they are doing the right training
at the right time in their career.
Training is not a ones size fits all,
it needs to pragmatic and relevant
to Managers. We have been working
closely with AIM on developing a
program that delivers just that. This
Program will also include the ACCM
and a Diploma in Leadership and
Management.
Data driven marketing has become a
significant part of Clubs marketing
strategies, with this in mind, we
have worked with ADMA, the gurus
in data driven marketing, to put
together specific bundles for the
Club industry. The Bundles have
we developed to ensure Clubs are,
firstly collecting the correct data,
but translating this into effective
data driven marketing strategies for
their Clubs.
Just as important as doing the right
training is having the right support
throughout your career, I know this
was a huge part of my development
and career progression. So, we are
very excited to announce our new
Mentoring Program! The Program
was officially launched at the AHGE
Brisbane in March, with applications
opening in April.
Mentoring is one of the most
powerful and impactful development
methods an organisation can use
to support and grow its people
from within. It brings significant,
long lasting and wide-ranging
benefits not only to the mentees
and mentors, but also to teams, the
wider organisation as well as to key
third parties such as the mentees’
line manager.
Along with these great new
programs we will still be delivering
Summits and training in your local
areas and of course don’t forget to
register for the Mid- Year conference
in July at Jupiter’s!
If you would like any further
information on any of our new and
you are ready to take the next step
in your career contact us today
to discuss a specific development
program just for you!
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