Simon certainly delivered. Simon
is the author of ‘Work with Me:
How to get people to buy into your
ideas’ and an expert in making
collaboration within teams happen.
The diversity of ideas and thinking in
a team is part of its magic.
Simon also facilitated part of
our people stream, how to make
leadership teams that hum and
Simon definitely had them
humming for the afternoon!
Lori Luhrmann was the second act
for our People stream, delivering
creating strategic HR plans and
workforce essentials.
As always Lori delivered practical
solutions, innovative ideas and tools
our delegates can take back and
start applying.
Whilst our People steam was
underway across the hall our
Marketing stream was in play.
Demetri Hughes kicked off the
sessions with ‘How does your club’s
brand measure up currently and
how will it compete in the changing
competitor landscape’. Brand equity
goes far further than a simple
logo or social media post; Demetri
explored the latest trends and
opportunities as found locally and
overseas, as well as across other
sectors and how Clubs can utilise
these to increase the social media
and brand awareness.
Richard Harris from ADMA, one
of our educational partners told
us why it is important for clubs
to understand data analytics and
understanding what customers
want, need and expect is critical
to a clubs future success. Richard
showed us practical ways to gather
and use the data for effective
marketing campaigns and better
engagement from members.
Our final day we had John Murray
from Eastern Commercial Lawyers
look at dealing with stress leave
issues & return to work programs,
something all clubs are challenged
with at some point or another.
John has worked with many clubs
and has seen firsthand how this
can go horribly wr ong for both
employers and employees, John
provided our delegates with
practical process and advise on how
to avoid this in their clubs, with a
simple message prevention is always
better than a cure.
Our final presenter for the
conference was Daniel Weis.
Daniel is an accredited ethical
hacker; is there such a thing,
you may ask and why. I think all
clubs would be surprised at how
vulnerable their networks and
servers really are.
Daniel took us on a live and scary
tour of the Casino’s networks and
it was extremely eye opening at
the amount of information he was
able to gather in a short time, just
through google!! The phrase just
‘google it’ will never be the same
again.
Thank you to all our delegates
who attend this year’s
conference we hope you enjoyed
the event and we look forward to
seeing you next year!
IQ 29