Yael Aflalo, started the brand Reformation, after she realized fashion's negative environmental impacts.
Reformation’s brand tag line—“We make killer clothes that don’t kill the environment”
The main factor that Yael Aflalo decided to create a eco- friendly brand is sustainable development, because fashion is the world 's second largest agricultural water users. All of Reformation's pieces are made from sustainable materials.To furthest protect the environment, Reformation uses more expensive but reusable shipping boxes rather than cheaper ones, producing a classic T- shirt with 6 gallons of water while others using 200. For example, one of their best sellers like a maxi wrap-dress ($258) and an off-the-shoulder crop-top ($58) are made from deadstock fabric or sustainably sourced material manufactured abroad.
Reformation
8