CLIQUE ITALIA Sustainability Report 2018 English | Page 9

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With an increasing world population and
a growing middle class,v in combination
with unsustainable human consumption
patterns, we consume more of the nature’s
resources than the planet is capable of. In
order to meet the challenges we must use
resources more responsibly and move towards
a circular economy. This is not just about
recycling and reuse but also efficient use of
resources throughout the entire life cycle of a
product. Increasing the longevity of the products
by prioritizing quality and optimizing the length of
use is the most important thing we can do in order to
cope with the environmental strain caused by a linear
industry. For example, did you know that if an average
garment could stay in use three times longer than today, its
carbon footprint can be reduced by 65% and the water use by
66%?
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SUSTAINABILITY FROM A LIFE
CYCLE PERSPECTIVE
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Wa s t e
Usage
Re s e l l e r s
For New Wave Group, it basically means to produce high
quality products to enable longevity and introduce more
sustainable and eco-friendly options in our offer.
SUSTAINABLE CONSUMPTION
It is unlikely that anyone wants to destroy the climate and
contribute to bad working conditions in developing countries.
Yet, this is the negative side of today´s consumption. In almost
every purchase decision, the customer is forced to choose
between the value of the product and their own values. It
does not have to be that way. Today, reports from around the
world show that there are billions of people looking for more
conscious offerings. Broadly speaking, one in four customers is
actively looking for offerings that contribute to a more sustain-
able development. Consumer two and three are not looking
for themselves, but also want to be able to shop more
ethically and responsibly. Only consumer number four is un-
interested, but still happy if the product subsequently turns
out to have added values in terms of sustainability. With trends
as a growing conscious middle class, higher expectations on
corporate responsibility and increased knowledge about the
effects of consumption on people and planet, this suggests that
the market will grow more.
At New Wave Group, we focus on creating eco-friendly offers,
for example through the brand Cottover. We want to help our
customers to make conscious purchases as we are convinced
that the customers’ purchasing decisions and consumption are
crucial to being able to drive sustainable development in the
long term. The customer votes with his or her wallet on the
products and companies they want to support and thus become
successful in the market.
CLIMATE CHANGES
Two degrees Celsius. That is the planet boundary for global
warming. The temperature is rising faster than predicted and
it is due to our emission of greenhouse gases. Global warming
has catastrophic consequences, such as global meltdown of
glaciers, elevated sea levels, more floods, storms and forest fires,
and extreme temperatures are becoming increasingly common.
The poorest and most vulnerable people on our planet are
suffering hard, partly because of threatened food production.
In addition, important species, habitats and entire ecosystems
are threatened.
Combustion of fossil fuels accounts for the biggest contribution
to global warming. Thus, the transport sector plays a vital part
in the fight for our climate. For New Wave Group, transpor-
tation and logistics is a key question and we are determined to
take our responsibility and take actions to reduce our climate
impact.
We consume more of the
nature’s resources than the
planet is capable of.
INTRODUCTION
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