Deutsche Telekom AG is Europe ' s largest telecommunications company with headquarters in Bonn
CASE STUDY Transformation
SITUATION
SOLUTION
German telecoms giant Deutsche Telekom AG has an extensive and versatile range of products , and also innovates in a wide range of fields . Telephony is just one part of Deutsche Telekom . Its portfolio also includes e-marketplaces for specific industries , advertising payment services , media , online shops , data and cloud services . With such a broad portfolio to manage , the corporation needed greater transparency to identify the most promising growth opportunities , notably to identify what prospects each of the markets couldoffer .
Following |
an |
analysis |
of |
the |
various |
business |
cases , |
goetzpartners evaluated each case in terms of strategic |
direction , financial aspects and risk , and proposed suitable |
courses of action . Opportunities for optimization have been |
highlighted . The consultants also developed a controlling |
concept for the entire portfolio , including a new governance |
structure |
and |
ranking |
system |
to |
optimize |
investment |
decisions . |
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Thanks to the expert advice provided by goetzpartners , Deutsche Telekom now has transparent innovation portfolios , with a set of performance & opportunity metrics by which it can judge how to allocate investment . And with the controlling concept introduced by goetzpartners , the corporation has great scope and flexibility to try out fresh ideas .