Clicks-to-Bricks Report 822584_Retail_Bricks Report_v1 Final | Page 2

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E-commerce Retailers Plan 850 Physical Stores
in the Next 5 Years
How e-commerce brands get physical
Digital-native brands are expanding their presence into brick-and-mortar stores across
the county, with plans of 850 stores in the pipeline over the next five years.
The mattress retailer Casper will open 200 stores within three years. Adore Me, the
women’s intimates company, announced up to 300 additional stores in five years.
Allbirds, the wool sneaker company, opened a 4,800-square-foot New York flagship
in SoHo, with plans for more stores in four cities in the next year. The clicks-to-bricks
retailers’ expansion plans demonstrate the value these brands place on having a
physical presence with which to engage shoppers.
In the 2016 report From Screens to Stores, JLL defined the four phases of clicks-to-
bricks expansion, from testing a single pop-up store to rolling out a full-scale national
expansion. In this new report, we revisit the topic to find that more e-commerce players
than ever are leasing physical space.
JLL compiled details of the histories and expansion plans of more than 100 of the top
digital retailers to evaluate their strategies. We found that New York remains the top city
for both pop-ups and first permanent locations; however, other marquee markets like
Los Angeles and San Francisco are also popular choices.