Clicks Internet Marketing Magazine for Small Business Clicks Magazine 32 | Page 18

Pop-up Mailers
When you were a kid, you probably owned at
least one pop-up book. While these books are
aimed at children, you can take the same basic
idea and use it in a mailer.
One classic example of this technique came
from the retailer IKEA. They sent out a mailer that
popped up and turned into an IKEA table when it
was removed from the envelope. The mailer was
fun and creative and made a big impression on
their customers.
There are thousands of ways you could adapt
this idea for your business. They key is to choose
a pop-up that represents you, your product, or
your service.
postcard of envelope, consider doing one of the
following:
» Send a larger item, such as a poster, in a tube
» Print your marketing information on an ob-
ject and send it in a box. For example, Am-
nesty International did a mailer that looked
like a pair of chopsticks. When the recipients
opened it, they turned out to be pencils. The
enclosed material encouraged people to
write letters to the Chinese government on
behalf of political prisoners.
» Enclose a sample of your product. This tech-
nique isn’t new – but it still works! It’s especial-
ly effective if you’re launching a new product.
Again, don’t be afraid to get creative with these
ideas. A 3D mailer is more likely to be opened
than a letter.
From Inbox to Mailbox
3D Mailers
A variation on the pop-up mailer is creating a
3D mailer. Instead of simply sending a boring
What are you waiting for? Use these ideas to ex-
pand your marketing from your target audience’s
inbox to their mailbox – and reap the rewards of
thinking “outside the box”.