CLICHÉ RADAR
PSA: PIMPLE PATCHES
REALLY WORK
BY EMILY BOWEN
THE TREND OF
LOGOMANIA
O
k, so these seem gimmicky, right?
That’s what I thought when I
first heard about them. I mean,
they’re essentially a Band-Aid
that claims it will shrink and/or get rid of a
blemish overnight. To me, the claims were
too high and I wasn’t buying it. I mean, lite-
rally they weren’t getting any of my coins.
Then, one day, Emily Ferber of Into the
Gloss made my thoughts on pimple patches
completely flip. I honestly didn’t even read
her article, whoops, but just took a mental
note of the title: How Did I Only Just Get
Into Pimple Patches?!? However, even with
a title that compelling, I still didn’t invest
in any acne dots or pimple patches, which I
now completely regret.
Recently, I found myself on Into the Gloss
again, this time reading their most recent
ITG Top Shelf. The woman was gorgeous
and the product shots were lust-worthy,
typical ITG. One of my favorite sections on
14
PeachandLily.com
BY MARGARET BLATZ
the site is the comment section, which is full
of beauty junkies giving advice and sharing
their thoughts on products, which also some-
how never falls short on humor. One of the
commenters was raving and backing up the
products featured in the article and promised
skin an infant would envy if you were to use
them, so obviously after reading that, I was
all in. I wasted no time checking out the site
where she had purchased all of her products:
Peach and Lily, which specializes in Korean
beauty. Of course, one of the first (award-
winning) products that popped up on their
welcome page was none other than pimple
patches. They were only five dollars, so I felt
like it would be crazy not to buy them, espe-
cially because the other pimple patches that I
had come across started at twenty dollars.
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For about the last three years, logos
have been emblazoned on runways
from luxury to streetwear. Everyone from
Gucci and Vetements to Prada and Off-
White wants to have their name printed
boldly across any and all pieces, but
they are far from simple namings.
The trend of logomania stems from
more than declaration of status; the
movement born from the extravagance
of the 80s also plays into the millennial/
Gen Z’s nostalgia for the un-experienced
past, want for authenticity, and requi-
rement for social-media graphicness.
With all the parameters required for
becoming the latest fashion hit, logoma-
nia pulses trendiness.
The ’80s was a time of decadence,
status, and extravagance; those that had
wealth flaunted it and in this environ-
ment, postmodern logomania first reared
its head. At the time, fashion focus
moved from the traditional, architec-
tural style purported by Paris fashion
houses to the youthful, street-style
stemming from New York. Day-to-day
wear became more casual (i.e. jeans,
t-shirts) and brands could no longer rely
on being recognized for a silhouette,
so designers moved their labels from
the inside to the outside with the use of
logos. Luckily, the ‘greed is good’ hum of
the ’80s pulsed around displaying one’s
affluence.
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