Cliche Magazine Dec 2017/Jan 2018 | Page 36

Elements of W
STYLE
1
2
36
1) $265, 2) $560.
Available at heirloombags.com
www.clichemag.com
hen designers Tiffany
Wu and Lynn Lu created
HEIRLOOM, they had a
trendy world traveler in
mind. Combining fashion with function,
HEIRLOOM was born and has garnered
great acclaim since its inception. Here, we
chat with Tiffany Wu about the inspiration
behind their latest collection and how their
lifestyle is reflected in their work.
BY MEGAN PORTORREAL

Cliché: You started HEIRLOOM Bags
because you could never find the
perfect bag for your traveling lifestyle.
Is it safe to say you design your bags
with your own personal style in mind?  
Tiffany Wu: We definitely design our bags
with a personal touch. We believe that
putting yourself as the user when designing
is extremely important because functionality
plays such an importance in our daily
lives and we want our customers to feel
connected to our products and make them
feel comfortable. For example, we add a
hidden card slot at the bottom of our bags for
key cards or subway cards, allowing women
to swipe through effortlessly, saving time
and staying organized. Our passport holders
have slim card slots and multiple currency
holders, designed for the world traveler.
HEIRLOOM is something that is close to
the heart, and a woman’s handbag holds her
everyday necessities and knows her the best.
We design not only for fashion and style but
having functional details embedded within
the bag are our core values. We believe in
beauty on the inside and out.

You created a capsule collection for
laptop bags back in 2014 for Apple.
What was that experience like? Would
you consider creating another laptop
bag collection in the future? 
We were honored to work with such an
innovative company like Apple and work
closely with their retail/product team. They
believed in our quality and attention to
detail, offering products for women that have
a demanding lifestyle. The capsule collection
was an extension of our main line, created
to hold the 13” MacBook with a designated
iPad slot and earphone pouch, but can
convert into an oversized clutch for a night
out. Unlike most “tech” bags, our collection
was chic and modern and can be used for
other function.
Photographs courtesy of ©HEIRLOOM