Cliche: Pérsona Cosmetics was an
absolute dream for you and we personally
adore it. What was your #1 drive to create
your own beauty line?
Sona Gasparian: My love for beauty began
when I was a little girl spending countless
hours watching my mom work in a salon.
From then, I knew that I wanted to begin
a career in beauty and I worked so hard to
make that happen. Starting my own brand
was always a goal for me, and after years
of honing my skill as a makeup artist, I
realized that social media offered me a
powerful tool to connect with people around
the world. Platforms like YouTube gave me
the ability to engage in intimate conversa-
tions with my audience on a daily basis, and
find out exactly what they wanted from the
beauty world. Once I felt that I had a stable
community of followers that trusted me and
believed in what I was doing, I knew it was
time to make that goal a reality. With my
vision and their voice, I had the opportunity
to start a makeup line that would help shape
the new wave of beauty… and so, Pérsona
Cosmetics was born!
Your Cali Glow collection truly puts the
"glo" in glo-getter. What do you believe
makes your highlighters so unique?
After creating the Identity Palette, which was
designed to have a very versatile application,
I knew I wanted to continue this theme with
the next product. I decided to create the Cali
Glow Highlighters next because I loved
the idea of how versatile a highlighter can
be. All you need is a little bit of highlighter
to really transform your look and create a
dewy, youthful glow. Each are formulated
with skin-enriching ingredients, Vitamin E
and Theobroma Cacao Seed Butter, making
them super buildable, ultra smooth and
creamy, giving a natural shimmer to
accentuate your facial features. The high
quality formula that our consumers get for
the price point, is what makes our products
so unique. We don't believe that quality
should ever be compromised for price, hence
why our products are made in US and will
always be cruelty and paraben-free.
Do you have a go-to makeup look with
one (or more!) of the highlighters in
this collection?
Highlighting has been a huge trend for the
past year and it’s only gaining more
popularity! I love our Cali Glow
Highlighters because, whether you’re
looking to achieve a natural, everyday glow
or a high-impact shine for a night out, each
were designed to give you the ultimate
glow for any and every occasion. Zuma,
the most versatile of the collection and my
personal favorite, is a beautiful champagne
pearl shade that is so flattering on so many
different skin tones. Our deepest shade, Del
Mar, also works beautifully as a highlighter
for darker skin tones and can be used as a
bronzer for light to medium skin tones!
As a beauty content creator, what inspires
you every day to pursue your dreams?
Whether that be your blog, YouTube
channel and your incredible beauty line.
Most of my inspiration comes from my
incredible community of followers! I get a
lot of ideas for content from comments that I
receive, and by keeping up with new releases
and trends. My readers are the reason I get
to do what I love everyday and I’m truly
thankful for each and every one.
Any more upcoming Pérsona launches or
ideas that you would like to share with
our readers? We'd love a little hint!
I have some very exciting new developments
for Pérsona Cosmetics this year! We’re
already working on new products for 2018
to follow the recent Cali Glow Collection
launch. It’s all top secret for now, but you
can keep up to date with all the new products
at @personacosmetics on Instagram!
Retailing at $24 each on
PérsonaCosmetics.co and Ulta—find your
glow today!