INDUSTRYNEWS
GM Fundraising
to Honour WW1
Centenary
Following last year’s successful GM
Fundraising Hope 66 charity cycle
ride across America, the team has
chosen to undertake ‘The Poppy
Ride’ to mark the Centenary of
World War 1 later this year.
To avoid ‘donor fatigue’, just
a single headline sponsor is
being sought for the underlying
support costs and each rider
will pay a donation fee to take
part and cover their individual
accommodation and subsistence
costs. The combined fees will be
presented to the Royal British
Legion.
Gary Morton commented,
“Last year the glazing industry
helped us to raise over £210,000
for Hope House Children’s
Hospices. Though this remains
our focus, we could not let
this important Centenary pass
without a GM Fundraising
tribute to the sacrifice of our
countrymen.”
‘The Poppy Ride’ will begin
at The National Memorial
Arboretum and head for
Folkestone with a wreath laying
ceremony at the Whitehall
Cenotaph en route. Once across
the Channel, riders will cycle
from Calais to Arras before
spending the following day on a
circuit of the Somme battlefield
memorials, concluding in a
Service of Remembrance at the
Faubourg-d’Amiens Cemetery around 350 miles.
www.gmfundraising.co.uk
To read more, visit www.clearview-uk.com
MAY 2014
9