INDUSTRYNEWS
Why
innovation
trumps
invention
Martin Dickie, Business
Unit Director, DoorStop examines what
innovation really means.
A lot of what passes for innovation is a
new product or ‘improvement’ that doesn’t
actually solve any real problems for the
customer or end-user, but the inventor
thinks is marvellous.
They’re inventions in search of a problem.
That’s why most inventions never make
it to market; they just don’t excite or
interest users. Once the ‘shock of the new’
has 76VB