Clearview South December 2013 - Issue 145 | Page 16

INDUSTRYNEWS INSTALLER WINS ‘STUDENT OF THE YEAR’ AWARD Lesley Cowell, General Office Manager at Weston super Mare based County Flat Roofing, has been awarded the Institute of Roofing David Coates Student of the Year Award, in recognition of the awe inspiring 88% score she achieved across three papers of the Institute’s Associate exams. The Award was presented by Bob Cooper, FIoR at the Institute of Roofing AGM held at The Building Research (BRE) Innovation Park in Watford. Four team members from County Flat Roofing took the exams and all passed the 18-week course, which consisted a one day a week training group and a final five hour written examination across three papers. Of the three modules Lesley achieved two distinctions and an honour. Lesley said: “I am delighted and proud for myself and for the company, to be able to prove our competence by achieving this nationally recognised qualification. It gives homeowners the reassurance they are dealing with a professional roofing company with proven accreditations. It has also given us extra confidence in dealing with technical queries. We use what we have learned on the course every day and we are still in touch with our lecturers on technical issues.” Please visit www.roofassured.co.uk/ installer for more information. Finalist for 4 Construction Marketing Awards MRA Marketing has been shortlisted for four Construction Marketing Awards. Since 2004 MRA has won seven times and been a finalist fifteen times, and Director Lucia Di Stazio is delighted the specialist agency has been recognised again for helping companies grow. “It’s an honour to be shortlisted again,” comments Lucia, “particularly in one of the most positive years the construction industry has had since 2008. With the UK finally stepping out of recession we’re seeing more firms doing more marketing, so we’ve had to work harder to win share of voice for our campaigns, and share of the markets for our customers!” MRA is a finalist for SWISSPACER ULTIMATE’s Best Product Launch, Best Professional Services for Consumer Credit Solutions, Strategic Marketing & Planning for EH Smith and shortlisted as a joint entry with Door-Stop for Best Use of Website. Run by the prestigious Chartered Institute of Marketing Construction Industry Group (CIMCIG) the awards recognise and celebrate the best and most innovative marketing campaigns in the construction industry. Last year MRA Marketing came second in CIMCIG’s league of agencies specialising in the construction industry. For more information visit www.mra-marketing.com or email [email protected] DEVELOPMENT OF THE LINIAR BRAND Liniar is proud to unveil an update to its brand and logo, together with a refreshed colour palette, in order to provide more flexibility across a range of media applications. Sue Davenport, Group Marketing Director, explains: “As Liniar broadens the channels it uses for marketing, and as we work more closely with our fabricators to develop marketing tools for them, we felt the time was right to refresh the brand. “We use the Liniar logo in everything we do, and the brand already receives strong positive acknowledgment within the marketplace so it was critical to us that we didn’t change it completely. The Liniar leaf is both recognisable 16 DEC 2013 and symbolic of our products’ lead-free attributes, so it was important to retain the original leaf shape. “We feel the new logo gives Liniar a modern, strong and clearly identifiable presence, reflecting its well-earned reputation for innovation and quality.” Sue continues: “It’s important to reiterate that we haven’t rebranded – we’ve simply updated the existing brand to emphasise Liniar’s core values as per our mission statement: to be recognised as a leading force for quality and excellence in product development – fusing industry experience with innovation, sustainability and loyalty. To read more, visit www.clearview-uk.com