INDUSTRYNEWS
Media call on CPA
to comment on rise
in female workers
The Consumer Protection
Association (CPA) was recently
contacted by the Sunday
Independent and asked to
comment on the rise of white
van women; following the
publication of an article about
how women now represent 5.7
per cent of trade workers.
The CPA provides IBG’s and
services that help installers achieve
sales and grow their businesses.
CPA Director Jeremy Brett’s
comments then appeared in
the Daily Mail and he was
also contacted by Sky News to
comment.
He said: “We have been
operating in the building and
home-improvement industry
for over 20 years and there has
been a quantum shift. Wind
back 20 years and it was very rare
to see women working in the
building trade, but we are seeing
a change. It is also changing at a
management level - more women
are taking roles as CEOs and
directors.”
These figures have been
accompanied by a drop in the
number of foreign migrants
working as builders and
tradesmen, which has virtually
halved in the past four years.
Tel: 01462 850062.
Email: [email protected]
SALESTRACKER - TURNING HEADS AT FIT
Exhibiting under the Marketing Village
umbrella, Insight Data has been relentlessly
promoting a better way for business in the
fenestration industry throughout the FIT
Show.
Visitors to the Marketing Village were
welcomed by Insight Data’s Jade Greenhow,
Zach Ward and Kirsty Winter, who were
on the stand for the duration of the show to
give live demos and talk about the company’s
revolutionary sales and marketing software,
Salestracker.
The Marketing Village quickly became the
place to be, with Insight Data revealing the first
teaser for Salestracker Mobile, to be launched at
the end of September. The mobile version will
incorporate new features and use location-based
technology, making it the ideal tool for field
salespeople.
Helen Costeloe-Hughes, Commercial Director
of Insight Data said: “Marketing Village was the
hot spot for fabricators, system companies and
suppliers looking to grow their businesses by
using the latest marketing technology”.
The high footfall to the stand was rapidly
converted by the Insight Data team in 150
quality leads.
Call 01934 808 293 or visit
www.insightdata.co.uk
The VEKA UK Group approves installers
The VEKA UK Group believes that
becoming an ‘Approved Installer’ ticks all
the boxes for a better business.
The Group unveiled its innovative, new
Approved Installer scheme at this year’s
FIT and received some extremely positive
feedback.
VEKA and Halo customers can now become
‘Approved Installers’ and enjoy a host of
benefits as Sales and Marketing Director
Colin Torley explains: “Becoming a VEKA
or Halo-Approved Installer allows companies
to further build their business on the sterling
reputation of The VEKA UK Group. It allows
installers to prove their commitment to quality
6
AUG 2014
“Our Approved Installers can even benefit
from homeowner sales leads generated via a
dedicated consumer-facing website.
‘completely free’
Colin and the team introduced the Approved
Installer initiative at The FIT Show.
and attract new customers with a range of
professional marketing materials. These can
be personalised and there are items available
exclusively for Approved Installers, such as
retail brochures and more.
“Becoming an Approved Installer is
completely free and installers can find out
more about becoming ‘Approved’ and finding
an Approved Fabricator partner in their area
by visiting www.fab-match.com”.
VEKA plc, 01282 716611,
www.vekauk.com, [email protected]
To read more, visit www.clearview-uk.com