» RECOGNISING THIS NEED , Production Software

Technology ( PST ), a leading

provider of software solutions

for the glazing industry , has

launched an innovative lead

generation tool specifically

designed to help conservatory

installers gain valuable insights

into customer engagement

and trending products .

The new tool works in

conjunction with PST ’ s vsHome

AR software solution – a cutting-edge technology that allows installers to share product designs with customers in augmented reality . By placing various product models on their websites along with QR codes , potential customers can easily scan these codes using the vsHome AR app on their smartphones or tablets .

Once accessed through the app , customers are required

to create an account and input their contact information , allowing PST ’ s lead generation tool to track every interaction made by potential leads . This includes data such as which model was viewed and even approximate location details .

This valuable data provides conservatory installers not only with new leads , but also with deep insights into customer preferences . By analysing this information through PST ’ s internal database , companies can make informed decisions about product development and marketing strategies – ensuring they stay ahead of market trends while meeting consumer demands .

PST Managing Director Neil Travers comments : “ We are thrilled to introduce our new lead generation tool for conservatory installers . By

combining our vsHome AR app with the lead capture feature , installers can not only generate new leads , but also provide a personalised experience for potential customers .

“ In an era where digital presence defines success , the industry must adapt to the evolving landscape . Recognising the significance of reaching potential customers early and understanding their preferences is key to thriving in the competitive market , and PST is proud to present a solution that aligns with these principles , providing valuable insights that help fabricators and installers stay ahead in an increasingly tech-savvy market .”

www . pstonline . co . uk